Global Hobby & Leisure market
Market development
eCommerce revenue development in the global Erotic & Adult market
The global Erotic & Adult eCommerce market is expected to increase over the next years. It is predicted to reach US$33,701.9 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%. The Erotic & Adult eCommerce market is a sub-market of the Hobby & Leisure market and accounts for 5.0% within this market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the global Erotic & Adult market
eCommerce revenue growth in the global Erotic & Adult market
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 43.1 | 62.3 | 12.8 | 46.9 | 63.4 | 13.6 | 82.3 | 96.4 |
Top stores
Top five Erotic & Adult online stores worldwide by net sales 2023
With sales in the global Erotic & Adult market, jd.com generated a revenue of US$2,316.7 million in 2023, which means it is the leading online store in this market. The global Erotic & Adult ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Erotic & Adult.
eCommerce net sales generated in the Erotic & Adult market in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Erotic & Adult market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Erotic & Adult The category Erotic & Adult comprises digital sales of erotic lingerie, sex toys, lubricants and sexual wellness products, and more. This category does not cover erotic books, contraceptives or online dating and matchmaking services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Erotic lingerie
- Sex toys
- Lubricants and sexual wellness products
- Fetish gear
Out-of-scope
- Erotic books
- Contraceptives
- Online dating and matchmaking services
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