eCommerce market in Argentina
Market development
eCommerce revenue development in Argentina
Argentina is the 21st largest market for eCommerce with a predicted revenue of US$19,455.9 million by 2024, placing it ahead of Denmark. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 0.5%, resulting in a projected market volume of US$19,852.9 million by 2028. With an expected increase of 0.6% in 2024, the Argentinian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Argentina, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Argentinian eCommerce market. Electronics is the largest market and accounts for 26.2% of the Argentinian eCommerce revenue. It is followed by Fashion with 22.9%, Hobby & Leisure with 18.9%, Furniture & Homeware with 11.1%, Care Products with 7.7%, DIY with 7.7%, and Grocery with the remaining 5.6%.
eCommerce revenue development in Argentina
eCommerce revenue growth in Argentina
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 39.4 | 5.7 | 6.8 | 52.9 | 28.6 | 93.0 | 9.1 | 51.7 |
Top stores
Top five online stores in Argentina by net sales 2023
The biggest player in the Argentinian eCommerce market is mercadolibre.com.ar. The store had a revenue of US$415.7 million in 2023. Store rankings include every store that generates revenue in Argentina. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Argentina was considered.
eCommerce net sales generated in Argentina in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Argentinian eCommerce market
With 95.4% VISA the most commonly offered payment method of all online stores in the Argentinian eCommerce market in 2023. Like VISA Mastercard with a penetration of 94.6%, American Express with a share of 76.2%, and Cabal with a share of 57.7% the payment type Cards is the most common used by online retailers in in the Argentinian eCommerce market in 2023. With a share 88.5% unknown is the most common used payment method offered to the clients of type Invoice.
Top 5 offered payment methods in the Argentinian eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Argentinian eCommerce market
Despite Andreani's dominant position with 57.1% of online stores opting for its services, the Argentinian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Correo Argentino, OCA, DHL, and Mercado Envíos, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Argentinian eCommerce market
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