Care Products market in Italy
Market development
eCommerce revenue development in the Toilet Paper market in Italy
The Italian Toilet Paper eCommerce market is predicted to reach US$163.2 million by 2024 and accounts for 59.7% of the Hygiene eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.6%, resulting in a projected market volume of US$291.1 million by 2028. The Toilet Paper eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Other Hygiene.
eCommerce revenue development in the Toilet Paper market in Italy
eCommerce revenue growth in the Toilet Paper market in Italy
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 2.0 | 37.2 | 73.2 | 64.5 | 3.4 | 57.4 | 37.7 | 1.4 |
Market definition
Definition of the Toilet Paper market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene > Toilet Paper The category Toilet Paper includes the online trade of toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper) and wet wipes. This category does not cover handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper)
- Wet wipes
Out-of-scope
- Handkerchiefs
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