eCommerce market in Morocco
Market development
eCommerce revenue development in Morocco
Morocco is the 77th largest market for eCommerce with a predicted revenue of US$694.1 million by 2024, placing it ahead of North Macedonia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 3.9%, resulting in a projected market volume of US$809.8 million by 2028. With an expected increase of 4.9% in 2024, the Moroccan eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Morocco, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Moroccan eCommerce market. Hobby & Leisure is the largest market and accounts for 23.8% of the Moroccan eCommerce revenue. It is followed by Electronics with 22.5%, Fashion with 19.2%, Furniture & Homeware with 11.4%, Care Products with 8.8%, DIY with 8.5%, and Grocery with the remaining 5.7%.
eCommerce revenue development in Morocco
eCommerce revenue growth in Morocco
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 97.5 | 42.2 | 45.2 | 52.0 | 76.1 | 6.1 | 84.1 | 51.3 |
Top stores
Top five online stores in Morocco by net sales 2023
The biggest player in the Moroccan eCommerce market is shein.com. The store had a revenue of US$40.1 million in 2023. Store rankings include every store that generates revenue in Morocco. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Morocco was considered.
eCommerce net sales generated in Morocco in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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