eCommerce market in Peru
Market development
eCommerce revenue development in Peru
Peru is the 39th largest market for eCommerce with a predicted revenue of US$7,785.0 million by 2024, placing it ahead of Ireland. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.9%, resulting in a projected market volume of US$13,562.4 million by 2028. With an expected increase of 19.9% in 2024, the Peruvian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Peru, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Peruvian eCommerce market. Electronics is the largest market and accounts for 24.6% of the Peruvian eCommerce revenue. It is followed by Fashion with 21.5%, Hobby & Leisure with 20.6%, Furniture & Homeware with 11.2%, DIY with 8.2%, Care Products with 8.2%, and Grocery with the remaining 5.8%.
eCommerce revenue development in Peru
eCommerce revenue growth in Peru
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 89.8 | 21.8 | 2.8 | 50.3 | 80.3 | 50.7 | 1.6 | 87.6 |
Top stores
Top five online stores in Peru by net sales 2023
The biggest player in the Peruvian eCommerce market is falabella.com.pe. The store had a revenue of US$219.7 million in 2023. Store rankings include every store that generates revenue in Peru. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Peru was considered.
eCommerce net sales generated in Peru in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Peruvian eCommerce market
With 94.3% VISA the most commonly offered payment method of all online stores in the Peruvian eCommerce market in 2023. Like VISA Mastercard with a penetration of 94.3%, American Express with a share of 90.6%, and Diners Club with a share of 73.6% the payment type Cards is the most common used by online retailers in in the Peruvian eCommerce market in 2023. With a share 64.2% Bank transfer/cash in advance is the most common used payment method offered to the clients of type Bank transfer.
Top 5 offered payment methods in the Peruvian eCommerce market
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