eCommerce market in Tunisia
Market development
eCommerce revenue development in Tunisia
Tunisia is the 98th largest market for eCommerce with a predicted revenue of US$295.6 million by 2024, placing it ahead of Albania. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 15.8%, resulting in a projected market volume of US$530.9 million by 2028. With an expected increase of 17.6% in 2024, the Tunisian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Tunisia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Tunisian eCommerce market. Hobby & Leisure is the largest market and accounts for 25.2% of the Tunisian eCommerce revenue. It is followed by Electronics with 21.7%, Fashion with 18.1%, Furniture & Homeware with 11.6%, Care Products with 9.1%, DIY with 8.6%, and Grocery with the remaining 5.7%.
eCommerce revenue development in Tunisia
eCommerce revenue growth in Tunisia
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 70.1 | 1.8 | 3.9 | 8.5 | 63.2 | 83.1 | 93.3 | 87.1 |
Select main category